As part of Yellow’s promise to help businesses succeed, I was asked to help set up free educational webinars for our small business customers. Strategy? Find a reliable software solution to use, develop a comms plan to roll out, partner with credible speakers and launch Yellow Webinars to the world. Result? We partnered with Google for the first webinar, teaching businesses about the Path to Purchase (how people search online before buying stuff). Within 48 hours of the invite being sent […]

Categories: Copywriting, Digital marketing, Digital strategy, Direct marketing, Email marketing, Project management, Webinars