One of my first projects at Haka was to relaunch its e-commerce website. As the marketing lead and overall project manager it was my responsibility to set the website’s strategic direction. This included documenting business requirements, creating the sitemap, working with our agency partner to define the UI/UX and overseeing the integration with Haka’s custom back-end booking engine. There were several pillars underpinning the website’s strategy: writing destination-focused content to drive SEO performance, reducing clicks-to-cart as much as humanly possible, […]

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Photo printing is a billion dollar industry in the States and, every Christmas season, Sam’s Club relies on PNI to promote its photo printing website – a place where you can create everything from custom canvas prints right through to photo shower curtains and photo books. As the Senior Marketing Specialist I pitched a promotional strategy, 12 Days of Christmas, featuring huge daily discounts on various gifts from December 1-12. Supported by an email campaign to over half a million […]

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  Costco Business Printing allows people to design custom business cards, banners, flyers and other stationery to promote their business – then pick them up from their local Costco Warehouse. PNI designed the website, developed the design tool and created the e-commerce back-end platform. They also manage refreshing the site’s content and evolving the UX/UI. As the Senior Marketing Specialist, my role was to ensure the marketing team delivered on its requirements which included a launch strategy, promotional video, writing […]

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