The Biz is an annual series of seminars created by Yellow to help people run their businesses better. Held in ten locations throughout NZ over six weeks, seminars are packed with advice from some of the best brains in business. This year’s speakers included the likes of Google, Microsoft, and rocket experts who work with NASA. My Role? I led the microsite’s redesign. This included wireframing, user journeys, art direction, and content creation. The look-and-feel of the microsite went on to inspire other campaign […]

Categories: Art direction, Brand development, Copywriting, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management, Social media marketing