Event marketing | RESUMÉ & PORTFOLIO

The Biz

February 13, 2015 by barnabylawrence

The Biz is an annual series of seminars created by Yellow to help people run their businesses better. Held in ten locations throughout NZ over six weeks, seminars are packed with advice from some of the best brains in business. This year’s speakers included the likes of Google, Microsoft, and rocket experts who work with NASA. My Role? I led the microsite’s redesign. This included wireframing, user journeys, art direction, and content creation. The look-and-feel of the microsite went on to inspire other campaign […]

Categories: Art direction, Brand development, Copywriting, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management, Social media marketing

Rate & See

April 10, 2014 by barnabylawrence

We recently launched a new feature on yellow.co.nz allowing people to rate and review businesses, and desperately needed some user generated content. The brief was simple – get Kiwis reviewing businesses and improve Yellow’s brand perception along the way. Strategy? Throw a concert with The Black Seeds & Tahuna Breaks where tickets couldn’t be bought, only won. How? You guessed it, by reviewing businesses on yellow.co.nz. Result? Just shy of 10,000 reviews were generated over a six week campaign period, with […]

Categories: Copywriting, Creative strategy, Digital marketing, Digital strategy, Email marketing, Event marketing, Marketing strategy, Project management, Social media marketing

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I Wrapped It My Way

April 10, 2014 by barnabylawrence

The Pond is an award-winning Creative Talent Agency, it helps freelance creative types find work in New Zealand’s advertising, design and digital industries. When I was on board, however, most of its revenue came from the advertising industry alone. The brief was double-edged; connect The Pond with New Zealand’s top design agencies, and find the best freelance graphic designers too. Strategy? Get behind the Best Design Awards as sponsors and launch an online design competition where people had to brand their own MINI. Then promote the […]

Categories: Art direction, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management

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Be Your Own Boss

April 10, 2014 by barnabylawrence

Four years after its inception, The Pond was operating at an all time high with talent bookings left, right and centre. It became pretty clear that we needed more talent, and quickly. Brief? Find a way to attract more Art Directors, Copywriters and Designers to represent. Strategy? Position The Pond as a voice of authority by giving best practise advise on being your own boss. We created a booklet to address the top ten freelancing conundrums, then expanded these tips into articles […]

Categories: Art direction, Brand development, Creative strategy, Direct marketing, Event marketing, Marketing strategy, Project management, Social media marketing

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Ca$h Dump

April 10, 2014 by barnabylawrence

A student project as part of my PR degree, I was challenged to raise awareness of New Zealand’s increasing gambling problem. Strategy? Dump $5 million of fake cash at the base of Auckland’s SkyCity casino on Gamble-Free Day to demonstrate how much money is thrown away on gambling in New Zealand every day. Result? The stunt got live TV coverage on One News and 3 News. The story was also covered by the NZ Herald, Stuff.co.nz, Scoop.co.nz, Newstalk ZB, Radio New Zealand, More FM, George […]

Categories: Creative strategy, Event marketing, Project management, Public relations

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RESUMÉ & PORTFOLIO

of Barnaby Lawrence

Category Archives: Event marketing

I Wrapped It My Way

Ca$h Dump