Direct marketing | RESUMÉ & PORTFOLIO

The Biz

February 13, 2015 by barnabylawrence

The Biz is an annual series of seminars created by Yellow to help people run their businesses better. Held in ten locations throughout NZ over six weeks, seminars are packed with advice from some of the best brains in business. This year’s speakers included the likes of Google, Microsoft, and rocket experts who work with NASA. My Role? I led the microsite’s redesign. This included wireframing, user journeys, art direction, and content creation. The look-and-feel of the microsite went on to inspire other campaign […]

Categories: Art direction, Brand development, Copywriting, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management, Social media marketing

Yellow Webinars

July 27, 2014 by barnabylawrence

As part of Yellow’s promise to help businesses succeed, I was asked to help set up free educational webinars for our small business customers. Strategy? Find a reliable software solution to use, develop a comms plan to roll out, partner with credible speakers and launch Yellow Webinars to the world. Result? We partnered with Google for the first webinar, teaching businesses about the Path to Purchase (how people search online before buying stuff). Within 48 hours of the invite being sent […]

Categories: Copywriting, Digital marketing, Digital strategy, Direct marketing, Email marketing, Project management, Webinars

I Wrapped It My Way

April 10, 2014 by barnabylawrence

The Pond is an award-winning Creative Talent Agency, it helps freelance creative types find work in New Zealand’s advertising, design and digital industries. When I was on board, however, most of its revenue came from the advertising industry alone. The brief was double-edged; connect The Pond with New Zealand’s top design agencies, and find the best freelance graphic designers too. Strategy? Get behind the Best Design Awards as sponsors and launch an online design competition where people had to brand their own MINI. Then promote the […]

Categories: Art direction, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management

Be Your Own Boss

April 10, 2014 by barnabylawrence

Four years after its inception, The Pond was operating at an all time high with talent bookings left, right and centre. It became pretty clear that we needed more talent, and quickly. Brief? Find a way to attract more Art Directors, Copywriters and Designers to represent. Strategy? Position The Pond as a voice of authority by giving best practise advise on being your own boss. We created a booklet to address the top ten freelancing conundrums, then expanded these tips into articles […]

Categories: Art direction, Brand development, Creative strategy, Direct marketing, Event marketing, Marketing strategy, Project management, Social media marketing

RESUMÉ & PORTFOLIO

of Barnaby Lawrence

Category Archives: Direct marketing

Yellow Webinars

I Wrapped It My Way