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of Barnaby Lawrence

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Category Archives: Brand development

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The Biz

February 13, 2015 by barnabylawrence

  The Biz is an annual series of seminars created by Yellow to help people run their businesses better. Held in ten locations throughout NZ over six weeks, seminars are packed with advice from some of the best brains in business. This year’s speakers included the likes of Google, Microsoft, and rocket experts who work with NASA. My Role? I led the microsite’s redesign. This included wireframing, user journeys, art direction, and content creation. The look-and-feel of the microsite went on to inspire other campaign […]

Categories: Art direction, Brand development, Copywriting, Creative strategy, Digital marketing, Digital strategy, Direct marketing, Email marketing, Event marketing, Marketing strategy, Project management, Social media marketing

yellowbusiness.co.nz

September 20, 2014 by barnabylawrence

Yellow Business is the online home to Yellow’s digital and print advertising products. Strategy? Completely re-design the existing Yellow Business website, align the look-and-feel with other key Yellow properties and redevelop user journeys to suit our Cautious Beginner and Traditionalist target audiences. Result? A mobile-responsive website packed with over 200 pages of products, articles, videos, website-audit tools, events, news stories and case studies. The new user experience created a highly-focused conversion funnel aimed at giving people the right information they needed to make purchasing […]

Categories: Art direction, Brand development, Copywriting, Digital marketing, Digital strategy, Project management

SJA Brand Identity

July 15, 2014 by barnabylawrence

My good friend Jason in an enthusiastic beekeeper. So enthusiastic, in fact, that he quit his day job and is now one of the largest suppliers of Manuka honey to Comvita in New Zealand. And what do all big premium companies need? That’d be a logo.. and business cards.. and a website.. oh, and branded vehicles.. and branded sticky tape. Being a beekeeper, Jason didn’t know much about design. So I said I’d help out and introduced him to my other good friend, […]

Categories: Art direction, Brand development, Copywriting, Creative strategy, Project management

Be Your Own Boss

April 10, 2014 by barnabylawrence

Four years after its inception, The Pond was operating at an all time high with talent bookings left, right and centre. It became pretty clear that we needed more talent, and quickly. Brief? Find a way to attract more Art Directors, Copywriters and Designers to represent. Strategy? Position The Pond as a voice of authority by giving best practise advise on being your own boss. We created a booklet to address the top ten freelancing conundrums, then expanded these tips into articles […]

Categories: Art direction, Brand development, Creative strategy, Direct marketing, Event marketing, Marketing strategy, Project management, Social media marketing

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Recent projects

  • Haka Tours Website
  • Sam’s Club Christmas Campaign
  • Costco Business Printing
  • The Biz
  • Download the Yellow app
  • yellowbusiness.co.nz
  • Yellow Webinars
  • SJA Brand Identity
  • Rate & See
  • I Wrapped It My Way

My Skills

  • Art direction
  • Brand development
  • Copywriting
  • Creative strategy
  • Digital marketing
  • Digital strategy
  • Direct marketing
  • Email marketing
  • Event marketing
  • Marketing strategy
  • Project management
  • Public relations
  • Social media marketing
  • Uncategorized
  • Webinars
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