Photo printing is a billion dollar industry in the States and, every Christmas season, Sam’s Club relies on PNI to promote its photo printing website – a place where you can create everything from custom canvas prints right through to photo shower curtains and photo books.

As the Senior Marketing Specialist I pitched a promotional strategy, 12 Days of Christmas, featuring huge daily discounts on various gifts from December 1-12.

Supported by an email campaign to over half a million subscribers, the strategy was based on over a year’s worth of A/B test data which means every subject line, colour, discount and price placement was intentional.