Yellow Toolbox was a campaign launched back in 2011. Supported by a microsite, it showcased how Yellow’s digital products helped real NZ businesses succeed. My brief was to rapidly evolve a very basic (and hard-coded) microsite into a fully-fledged content manageable and mobile responsive website that would become home to all of Yellow’s products.

Result?

A brand-spanking new content-manageable website that works across desktop, tablet and mobile. Fully integrated with Yellow’s CRM system (Sugar), and its social media channels too.

My Role?

As project manager, I worked with our design and digital agency partners to take the website from wireframes right to the world-wide-web. I also managed the content collection process which involved briefing copywriters, designers and other key internal stakeholders to get the content we needed ready to go live.