The brief was quite straight forward really – boost users and get more reviews on yellow.co.nz.

Strategy?

Use St Patrick’s Day as a timely excuse and give people a chance to win one of 5 x $500 bar tabs at a place of their choice. Then use a concoction of social media, digital banners, retargeting and eDMs to promote the competition.

Result?

The two-week campaign generated just short of 350 new users and a whopping 1240 new reviews. The digital banner click-through rates smashed global benchmarks (0.07% vs 0.04%), as did Facebook ad click-through rates (0.66% vs 0.40%). Oh, and five very happy people had five very awesome St Patrick’s celebrations too.

My Role?

I came up with the competition idea, wrote and art directed the banner ads, then worked with our media partner to get them up and running.